Integrating a Customer Relationship Management (CRM) system in the sales department offers many benefits. In addition to storing its data centrally and presenting it in an easy-to follow format, the system helps sales people optimize their schedules and prioritize tasks. Moreover, it can help with or even generate activity reports to inform other about the sales in progress. If you want, you can double its functionality by integrating it with systems like marketing automation. That way, it can help with lead generation and nurturing, guaranteeing more sales in the future.

If you are interested in reaping the benefits of CRM software, the following three are a must-check for sales people.


Salesforce is an all-inclusive customizable cloud-based CRM. In addition to being the choice of large businesses and renowned brands, it offers a solution that is perfect for small businesses and easily affordable. Regardless of which version you choose, Salesforce offers an extremely user friendly interface that can boost your performance while tackling a number of tasks, including lead generation, sales forecasting, workflow automation, and contact management. With numerous third-party apps available through the Salesforce AppExchange and round the clock phone and live-chat support, it is no wonder that it is the choice of top sales teams.


CRM software is traditionally supposed to cover a wide range of applications, which results in complicated user interfaces. Insightly, however, does not follow others. It provides a simple interface without compromising on basic CRM capabilities. Ideal for Micro-Businesses and startups, Insightly grows as you grow thanks to a range of upgradeable and scalable features. There is a trial version available if you want to test it, so make sure to do so.


Though it is free for up to 10 users, Zoho is right up there with other top CRM software solutions. It does not compromise while delivering necessary CRM features, offering a wide range of functions that can streamline sales. Zoho is the best you can get if you do not want to be bound by a service contract or a purchase plan.

Check out these three first as they have proven to be effective for sales people and then create your own list just to be thorough. Enjoy using your new CRM and here’s to a great year (and many sales) ahead.


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